Searching for a Great Copywriter
If you want to earn money on the internet, you are going to need a site. If you want that site to help you bring in funds, it has to be very well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are created equal. Some have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting since someone told them that online writing would be a breeze. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the copywriter doesn't have his or her own website, how will they help you put up yours? Examine the copy on this web site. If it is riddled with mistakes this is a terrible sign.
How well do you respond to the copy on the copywriter's site? This is more involved than simply noticing grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Does it make you warm up to the copywriter? Does the web copy make you want to follow up and find out more about them? Does it make you feel like you have to hire the writer straightaway? Does the copy make you want to run for the hills? Does it make you mad? These are all crucial reactions and you need to listen to them.
Do some more background search on the copywriter. Seek reviews for the copywriter on third-party websites and forums. It is likely that the only Home Page reviews on the copywriter's web site are going to be glowing ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer to give you references too. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a reproduced Wikipedia article, you should move on.
There are many different ways to discover if a copywriter is worth spending your money. It is essential to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.